A young woman sits on a bench grinning as she eats Rockie-Road ice cream from a cone on a chilly spring day.
Brittani Davis, Central Michigan University junior, has been coming to Doozies, a local ice cream shop in Mount Pleasant, Mich., since she first arrived at school.
“I come here once a week, it’s my tradition,” Davis says. “The first time I came here was my freshman year when my friends were skipping class for their opening; it sounded cool so I came.”
Students from CMU and Mount Pleasant residents have been going to Doozies ice cream shop since it opened 28 years ago.
The growth of the store was steady until it reached a plateau three years ago, says Clyde Dosenberry, the store’s owner.
Store Growth since opening:
- 1990- six workers total, 10-15 gallons of soft serve mix used per day
- 2013- 15-18 workers, 35-50 gallons of soft serve mix used per day
The hours have also increased and new flavors have been added to the menu over the years.
Once a builder who taught at a vocational school, Dosenberry said he had no plans of running his own ice cream shop.
“I was originally looking to open up a hardware shop, but I couldn’t find one. I eventually took a friend’s advice and opened up an ice cream shop,” Dosenberry said. “My original plan was to grow the shop for three years and take the money and run, but I fell in love with the shop, so I’ve been here ever since.”
Since opening in 1985, Doozies has been voted the best ice cream shop in Mount Pleasant consecutively by The Morning Sun.
The shop also has some of its own creations such as the Arctic Swirl, which comes in 81 different combinations and is similar to the Dairy Queen Blizzard.
“We do a lot of things that the average ice cream shop doesn’t,” said Bri Weldy, an employee at Doozies. “We give ice cream away for free on the first day of the season that we’re open, we sponsor a race where the winners get ice cream and we once made a giant hot fudge Sunday at CMU that fed over 800 people.”
Even though the shop has been around for years it is still attracting new customers.
“Everyone here is so friendly,” said Nieya Gatson, first-time customer at Doozies. “This ice cream is real good too, I’ve never heard of an Arctic Swirl before.”